About Marketing Moves

What We Do How We Do It Who Is Accountable

Founded in 2000, Marketing Moves, Inc. is a consultancy that provides strategic and innovative marketing support to businesses and organizations seeking to drive demand for their products and services. Our role is simple – we fill the marketing resource gaps in our client organizations on an interim basis. Our classical brand management experience, diverse industry knowledge, and excellent project management skills are the primary reasons why clients choose Marketing Moves to help them meet their immediate marketing resource needs.

Because we have top-rate brand and product management experience, we guarantee strategic momentum on your projects at the very start. We offer a broad range of services and the flexibility to provide you with the marketing support you need, long-term or short-term, on-site or off-site.

Marketing Moves is 100% minority-owned and certified by the Dallas/Fort Worth Minority Business Council and the National Minority Supplier Development Council.

Marketing Moves is committed to providing the highest level of quality service and marketing knowledge on all engagements that we accept. So whether the challenge is discovering new consumer or customer insights, developing breakthrough marketing strategies to drive business results, or coming up with creative approaches to gain alignment with your sales force, senior management team or other stakeholders, Marketing Moves can help. Our marketing services include expertise in the following areas:

Business Analysis
Market Research
Brand/Product Management
Strategic Planning
Marketing Plans
Packaging Development
Advertising and Copy Strategy Development
Promotions
Merchandising
Licensing
New Product Development
Test Market Design and Management
Communications
Event/Sponsorship Marketing
Customer/Channel Marketing
Project Management

At Marketing Moves, we embrace the art and science of the marketing process to develop the best marketing solutions for our clients—solutions that are creative and strategic. We become your dedicated business partner at the outset of each project and conduct frequent checkpoints with you along the way to ensure that we stay aligned and focused against the key deliverables. Our service philosophy is rooted in three key moves that we attempt to apply to each project:

1. Capture the Insights
Getting to know your business is our first priority, and that means understanding your customers and their needs and motivations. We understand the role of qualitative and quantitative research in discovering insights to guide our strategic thinking.

2. Develop the Strategy
A sound strategy that leverages your organization's core competencies and capitalizes on marketplace opportunities is the essence of dynamic marketing. To get to this point, we thoroughly explore each of the critical "C" factors (Category, Competition, Customer, Consumer, and Company) and take an outside-in view of the situation to define, redefine, and ultimately craft a strategy that is clear, concise, and on-target.

3. Build the Ideas
Innovative ideas that resonate with your consumers and customers are the touch-points that drive business results. We take great strides to create marketing approaches and programs that will have maximum impact in the marketplace.

Vincent Jackson
Founder, President and CEO of Marketing Moves, Inc.

Vincent Jackson is sole owner of Marketing Moves, Inc., whose clients include: Frito-Lay, Burlington Northern and Santa Fe Railway, Vistakon—Johnson & Johnson Vision Care, and Vitality Foodservice. Prior to establishing Marketing Moves in 2000, Vince built a successful product management career at world-class companies including: Frito-Lay, Pepsi-Cola, Kraft, Uncle Ben's and Procter & Gamble. He has over twenty years of business experience and a solid track record of growing established brands and developing new products. He is a frequent presenter on marketing topics at various business conferences and workshops, and is highly regarded as an innovator with a reputation for consumer insights, new product development, and marketing communications.

Vince is a member of several professional organizations including: Dallas Black Chamber of Commerce, Dallas/Fort Worth Minority Business Council, and the American Marketing Association. He holds life memberships in the National Black MBA Association, Grambling University National Alumni Association, and Alpha Phi Alpha Fraternity, Inc. He serves on the following boards: Head Start of Greater Dallas, where he is Co-Chair of the Community Affairs Committee, and Junior Players, a non-profit that provides free arts education programs for Dallas youth. He is a former board member of the North Texas Chapter of the March of Dimes and the recipient of numerous awards for his community and civic involvement. He is also a motivational speaker at various community and youth events.

A summa cum laude graduate of Grambling State University, Vince holds a BS degree in information systems and accounting. He also has an MBA in marketing and finance from The Wharton School at the University of Pennsylvania.