Vitality
Foodservice
Leader
in private label juices and dispensed beverages
Communications
Challenge
Improve the communications between the two
sales forces of the Vitality Foodservice and Ocean Spray joint venture.
Result
Marketing Moves proposed, created, and published a quarterly newsletter
to highlight the joint venture's marketing and sales activities
including: product news, advertising schedules, sales contest winners,
new accounts, promotions, and best practices. The newsletter also
helped to improve the overall selling efficiency of each sales force.
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